Elevate Your Niche in 3 Simple Steps

A cheat sheet to help your brand stand out, and bring focus to your business.

This cheat sheet is made for service providers who have outgrown their current website-and that means you've outgrown your business, too.

Quit going in loops trying to figure out what to shift around, or if you need a rebrand.

It's time to revisit your niche.

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Elisa Estrera

Fractional CMO & Brand Strategist aka Professional Hype Woman & Niche Biche @ Vivid Edge

Who am I?

I’ve been launching game-changing products, services, and businesses for over 15 years—starting in 2008 with an AI startup that got snapped up by a big tech giant.

From building my biz to helping small business owners, I’ve seen the overwhelm and chaos that came from not having a clear and focused brand strategy.

I learned how to cut through the noise, and shiny object syndrome with a bold, uncopyable niche.

What's inside?

Step 1 - Stand Out with the 4 core dimensions to create a solid niche
Step 2 - Attract the right people with a concise and compelling niche statement
Step 3 - Put your niche to work in your marketing ASAP